PinnedMajid IqbalA day in the life of Khairun11:35 Time to Ottolenghi Khairun opens her favourite Ottolenghi book to a recipe she has never tried. It calls for quinoa. Khairun reaches…Sep 10Sep 10
Majid IqbalAlice in NederlandAlice is on the InterCity train from Utrecht to the Amsterdam Schiphol airport, seated in a first-class compartment. She is listening to…Sep 10Sep 10
Majid IqbalIndustrial Analogy and AbstractionAnalogy is a form of collective intelligence. Without concepts there can be no thought, and without analogies there can be no concepts. —…Aug 27Aug 27
Majid IqbalMaking statementsIn his book, Intuition Pumps and Other Thinking Tools, the American philosopher Daniel Dennett shows how every part of a statement has a…Jan 2Jan 2
Majid IqbalDesigning servicesWe are born with the propensity for services. There is no cure for it. Many things are only available or enjoyable through services. More…Jan 15, 20212Jan 15, 20212
Majid IqbalDesigning services is grueling funDesign is hard. Thinking is hard. If design thinking seems easy, check to see if that is because there is not enough design, or not enough…Sep 27, 20192Sep 27, 20192
Majid IqbalinProduct Management for ServicesFillet-o-fish-as-a-serviceThis morning I was filleting a green chili pepper. Yes, you can fillet everything. You remove the seeds and the veins to give a dish the…Feb 19, 2016Feb 19, 2016
Majid IqbalinProduct Management for ServicesAlexa and her Alfa RomeoAlexa owns a car. This morning its dashboard flashes a warning light. Something is wrong and Alexa is not sure what. She is worried. She…Jan 13, 2016Jan 13, 2016
Majid IqbalinProduct Management for ServicesDesign for exceptionsThis morning I had to drop my dad to the airport. To help him with the check-in process and give him a proper send-off, I parked my car in…Jan 7, 2016Jan 7, 2016
Majid IqbalinProduct Management for ServicesDesign is the ultimate expression of strategyDesign encodes what the organization must execute, and gives shape to outcomes and experiences. It’s a set of choices and calculations.Jun 27, 2015Jun 27, 2015