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Majid Iqbal

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A day in the life of Khairun

11:35 Time to Ottolenghi Khairun opens her favourite Ottolenghi book to a recipe she has never tried. It calls for quinoa. Khairun reaches…

Sep 10, 2024

A day in the life of Khairun

Sep 10, 2024

Alice in Nederland

Alice is on the InterCity train from Utrecht to the Amsterdam Schiphol airport, seated in a first-class compartment. She is listening to…

Sep 10, 2024

Alice in Nederland

Sep 10, 2024

Industrial Analogy and Abstraction

Analogy is a form of collective intelligence. Without concepts there can be no thought, and without analogies there can be no concepts. —…

Aug 27, 2024

Industrial Analogy and Abstraction

Aug 27, 2024

Making statements

In his book, Intuition Pumps and Other Thinking Tools, the American philosopher Daniel Dennett shows how every part of a statement has a…

Jan 2, 2024

Making statements

Jan 2, 2024

Designing services

We are born with the propensity for services. There is no cure for it. Many things are only available or enjoyable through services. More…

Jan 15, 2021

Designing services

Jan 15, 2021

Designing services is grueling fun

Design is hard. Thinking is hard. If design thinking seems easy, check to see if that is because there is not enough design, or not enough…

Sep 27, 2019

Designing services is grueling fun

Sep 27, 2019

Published in
Product Management for Services

Fillet-o-fish-as-a-service

This morning I was filleting a green chili pepper. Yes, you can fillet everything. You remove the seeds and the veins to give a dish the…

Feb 19, 2016

Fillet-o-fish-as-a-service

Feb 19, 2016

Published in
Product Management for Services

Alexa and her Alfa Romeo

Alexa owns a car. This morning its dashboard flashes a warning light. Something is wrong and Alexa is not sure what. She is worried. She…

Jan 13, 2016

Alexa and her Alfa Romeo

Jan 13, 2016

Published in
Product Management for Services

Design for exceptions

This morning I had to drop my dad to the airport. To help him with the check-in process and give him a proper send-off, I parked my car in…

Jan 7, 2016

Design for exceptions

Jan 7, 2016

Published in
Product Management for Services

Design is the ultimate expression of strategy

Design encodes what the organization must execute, and gives shape to outcomes and experiences. It’s a set of choices and calculations.

Jun 27, 2015

Design is the ultimate expression of strategy

Jun 27, 2015

Majid Iqbal

Majid Iqbal

I'm an expert on the structural designs of contracts and services, with original ideas (and a book) on how to make things more profitable and sustainable.

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